跨境电商平台助推浙江五金产业集群升级路径研

北京理工大学珠海学院 2020 届本科生毕业论文跨境电商平台助推浙江五金产业集群升级路径研究跨境电商平台助推浙江五金产业集群升级路径研究摘 要从 2004 年开始，浙江省五金产业就基本打开了海外市场的布局，抓住了全球产业价值链深入发展的机会，出口飞速增长，并且在市场上保持了一定的比较竞争力，与此同时也暴露出了内部价格战竞争激烈、缺乏自身知名品牌、自主出口渠道建设遇阻等问题。而跨境电商作为近年新兴的技术基础，直接缩短了生产企业与海外消费者的距离，降低中间成本，灵活度高，使我国产品融入国际市场零售体系。通过应用跨境电商来促进转型升级，改进浙江省五金产业集群所存在的不足之处，改善目前我国对外贸易疲软状态，无疑是产业集群转型升级的重要途径。有利于我国产业集群融入世界经济发展格局，从而抢占国际贸易的制高点，具有理论与实践意义。因此，本文根据产业集群转型升级相关理论、跨境电商的优势、先前学者的研究结论，参考系统论，构建跨境电商平台助推浙江五金产业集群升级路径的结构方程模型，选择影响跨境电商、浙江五金产业集群这两个子系统的 8 个潜变量，并整理了 24个观测变量，设计问卷、实证分析，最终认为：跨境电商子系统下的支付与结汇、跨北京理工大学珠海学院 2020 届本科生毕业论文境物流与物流港口对于产业集群子系统下的潜变量有着显著正向关联性，意味着这两个方面的提升能够显著推进浙江五金产业集群转型升级。最后本文从理论与实证结论提出相关对策建议。关键词：产业集群；跨境电商；浙江五金；转型升级Research on upgrading path of zhejiang hardware industry cluster promoted by cross-border e-commerce platformAbstractSince 2004, zhejiang hardware industry has had overseas market, and has a strong competitiveness. At the same time, it also has the problem of price competition and so on.In recent years, cross-border e-commerce has taken off. It is cheap and flexible. It can make up the disadvantage of zhejiang hardware industry cluster and make it realize transformation and upgrading. Therefore, this paper establish a structural equation model by using system theory. In this paper, 8 latent variables and 24 observational vari...