目 录摘 要....................................................................................................................IAbstract.....................................................................................................................II引 言...................................................................................................................11 绪论.......................................................................................................................31.1 研究背景及意义...........................................................................................31.2 互联网保险概述...........................................................................................32 互联网保险优势及必要性...................................................................................52.1 互联网保险的优势分析...............................................................................52.2 互联网保险发展的必要性...........................................................................63 我国互联网发展现状............................................................................................83.1 互联网保险业务发展现状...........................................................................83.2 互联网保险经营模式日渐丰富...................................................................84 平安互联网保险发展特点及制约因素................................................................94.1 销售渠道多样化...........................................................................................94.2 潜在的客户资源多.......................................................................................94.3 平安互联网保险发展的制约因素...............................................................95 完善互联网保险发展的建议..............................................................................135.1 完善产品形态.............................................................................................135...