（互联网背景下）中国建设银行电子商务业务研究——以建行个人网络理财业务为例目录摘要........................................................................................................................................1Abstract..................................................................................................................................21. 绪论....................................................................................................................................41.1 选题背景与研究目的......................................................................................................41.1.1 选题背景.......................................................................................................................41.1.2 研究目的.......................................................................................................................41.2 研究现状..........................................................................................................................41.2.1 国外文献现状...............................................................................................................41.2.2 国内文献现状...............................................................................................................51.3 研究方法..........................................................................................................................61.3.1 文献查阅法...................................................................................................................61.3.2 定量与定性相结合法...................................................................................................61.3.3 数据分析法...................................................................................................................72. 互联网金融概述................................................................................................................72.1 互联网金融概述..............................
