互联网背景下实体书店如何提升竞争力

互联网背景下实体书店如何提升竞争力—以1200bookshop 为例 How can physical bookstores improve their competitiveness in the context of the Internet - with 1200bookshop as an example中文摘要21 世纪初，中国的电子商务得到飞速的发展，网络经济蓬勃发展，实体经济受到打击。网上书店和电子书进入大众的视野，逐渐改变了人们的阅读和购买习惯，给消费者带来极方便的体验，这导致以零售图书为主的实体书店更是陷入了经营困难的境地，甚至有些实体书店因此倒闭。实体书店如何在竞争激烈的互联网背景下生存下来成为一个首要的问题，想要在激烈的市场竞争中赢得优势取得有效利润，就要拥有自己的竞争力，实体书店必须寻求提高自身的竞争力的方法，进行书店的转型升级迫在眉睫。本文将以一家极具代表性的独立书店—1200bookshop 为例来进行研究和分析，用SWOT 分析方法来分析 1200bookshop 的经营方式，从而总结出好的经营方法，再结合实际为实体书店提供经营的思路参考。关键词：实体书店 互联网 竞争力AbstractAt the beginning of the 21st century, E-commerce in China is developing rapidly, the Internet economy is booming while the real economy is suffering. Online bookstores and e-books have entered the public's horizon, gradually changing people's reading and purchasing habits, and bringing consumers a very convenient experience. As a result, the bricks-and-mortar bookstores, which mainly focus on retail books, have fallen into a difficult situation and even closed down some bricks-and-mortar bookstores. How these bookstores survive in the fierce competition of the Internet has become a primary problem, want to win advantages in the fierce market competition to obtain effective profits, it is necessary to have their own competitiveness, physical bookstores must seek to improve their competitiveness, the transformation and upgrading of bookstores is imminent. This paper will take a representative independent bookstore, the 1200bookshop, as an example to study and analyz...