东北财经大学津桥商学院本科毕业论文互联网对传统公关传播运作方式的影响作 者 系 别 专 业 年 级 学 号 指导教师 答辩日期 成 绩 内 容 摘 要随着经济全球化的进程不断加快，传统的公关传播方式已经无法满足企业发展的需要，加之网络技术的不断发展及普及，使得网络公关传播走入了人们的视线。本人认为，随着网络技术的日新月异，各大企业的将会改变传统的公关方式，更加重视网络公关，。本文主要通过分析互联网对于传统公关传播方式的的积极影响与消极影响，提出了互联网时代下的新型公关传播运作方，并对其发展提出了相应的建议，旨在通过本文能让读者对于传统公关传播方式以及互联网时代下的新兴公关传播方式有一个清晰的认识。关键词：互联网、公关传播、互联网公关、传统公关AbstractWith the accelerating process of economic globalization, traditional way of communications has been unable to meet the needs of enterprise development, coupled with the continuous development of network technology and popularization, network communications into the line of sight of people. I think, with the progress of network technology, the companies will change the traditional way of pr, pay more attention to network public relations, this paper mainly through the analysis of Internet dissemination way for traditional pr positive influence and negative influence, proposed the new communications operation party under the age of the Internet, and puts forward corresponding Suggestions on its development, through this paper can make readers for the traditional public relations dissemination way and the way of emerging communications under the age of the Internet have a clear understanding.Key words: Internet, communications, the Internet public relations，traditional public relation目 录一、绪论 1（一）研究背景................................................................1（二）研究目的................................................................1（三）研究意义.................
