摘 要自上世纪末以来，信息技术的迅猛发展使网络化的热潮席卷全球。互联网的广泛应用不仅大大方便了人们的学习和生活，同时也对传统商业领域的运作产生了巨大的冲击。二十一世纪的经济是网络经济，是全球化的经济，是以客户为中心的，民主化、信息化、低成本的经济，是一种能够精确营销的经济。在此背景下，企业的营销体系发生了重大的变革，网络营销这一创新的营销模式一方面给企业带来了全新的竞争和新的有价值的机会，另一方面又对企业的经营方式产生了巨大的冲击和影响。本文在分析网络营销对贸易的重要影响的基础上，以青岛恒德公贸有限公司在网络营销上的发展和应用进行分析研究，指出了青岛恒德公贸有限公司实施网络营销所存在的困难和问题，并提出了相应的改善建议，为公司寻求更好的途径带来更多的机会和效益。关键词：互联网络；网络营销；网络经济；企业青岛恒德公贸有限公司实施网络营销的现状分析及对策Research ON Online Marketing Of QINGDAO HENGDE INTERNATIONAL TRADING CO., LTDAbstract ： From the late of last century,with the rapid development of IT industry,the Internet connects every corner of the world.The wide application of Internet not only brings great convenience to our study and lives,but also produces enormous impact and influence on the traditional commercial operation. The economy of 21st century is the cyber economy,which is the global,customer-oriented, democratic and informationized. Under this circumstance, great changes have taken place in the marketing system of enterprises. Online marketing is the innovated marketing pattern,brings new competitiveness and valuable opportunities to the enterprises on one hand,and produces enormous impact and influence on the other hand. This essay is on the basis of analyzing the great affect on trade of Online marketing,investigating the development and implementation of Online marketing of Qingdao HengDe Industry and Trading Co.Ltd,pointed out the problems and difficulties the company exist,and pointed out advic...
