摘 要近年来，中国的服装业迅速发展，服装的种类和数量有了增长，服装业发展迅速。辽宁省虽服装业发展相对缓慢，经过多年发展，已有一定的规模，一些品牌得到消费者认可，从整体规模上看服装企业多但上规模档次的较少，服装业市场还需要健全。大连地处辽东半岛，是中国沿海地区重要贸易往来、运输等城市之一，港口已与美国韩国等 50 多个国家和地区建立海运航线。本文以大连乐进服装进出口有限公司为研究对象，从该公司服装出口现状入手，分析其出口规模、出口结构、出口市场，研究技术性贸易壁垒对其影响，发现公司目前存在对战略管理方面不够完善，技术水平较弱、环保及防范意识较弱等问题，同时对战略地位组织机构、技术水平、预警机制及应对意识、产品原料、出口辅助体系等方面提出解决对策。本文主要采用文献研究法、案例研究法进行调查与研究，通过理论与实际相结合的方法，为公司对技术性贸易壁垒采取措施提供理论参考，使大连乐进服装进出口有限公司在服装出口方面得到更好的发展。关键词：技术性贸易壁垒； 服装业； 成本； 出口贸易AbstractIn recent years, with the rapid development of China's clothing industry, the types and quantity of clothing have increased, and the clothing industry has developed rapidly. Although the development of clothing industry in Liaoning Province is relatively slow, after years of development, it has a certain scale, and some brands have been recognized by consumers. In terms of overall scale, there are many clothing enterprises, but there are few in scale and grade, and the market of clothing industry still needs to be improved. Dalian, located in Liaodong Peninsula, is one of the important cities for trade and transportation in China's coastal areas. The port has established shipping routes with more than 50 countries and regions such as the United States and South Korea. This paper takes Dalian lejin garment import and Export Co., Ltd. as the research object, starting from the current situation of garment export of the company, analyzes its exp...
