摘 要水产品以美味的口感，丰富的营养，越来越受到大众的青睐。消费群体不断增加，消费市场不断拓展。我国是水产品的主要生产国，水产品产量占世界总产量的三分之一以上。与此同时，我国也是主要的水产品出口国，水产品出口量居世界第一。近年来，辽宁省水产品出口贸易不断增加，水产品已成为辽宁省最具国际竞争力的农产品之一。大连市因为其优越的地理位置，丰富的海洋资源成为著名的水产大市，但目前由于一些因素的影响再加上企业自身存在的一系列的问题，使得水产品的出口贸易发展缓慢。本文以辽宁万融贸易有限公司为研究对象，从该公司水产品出口现状着手，通过对该公司的研究，发现该公司目前存在水产品出口依赖传统出口市场，水产品附加值低，品牌意识薄弱，以及受严苛的绿色贸易壁垒等问题，针对这些问题进而总结出该公司水产品出口问题的解决对策。使辽宁万融贸易有限公司在水产品出口方面得到更好的发展。关键词：水产品； 出口贸易； 贸易壁垒； 品牌建设 AbstractAquatic products are becoming more and more popular because of their delicious and rich nutrition. The consumer base continues to increase and the consumer market continues to expand. China is a major producer of aquatic products, and the output of aquatic products accounts for more than one-third of the world's total output.At the same time, China is also a major exporter of aquatic products, ranking first in the world. In recent years, Liaoning’s aquatic product export trade has continued to grow, and aquatic products have become one of the most internationally competitive agricultural products in Liaoning Province. Dalian is well-known for its geographical location and abundant marine resources, and it is a famous aquatic product city. However, due to some factors and a series of problems existing in the enterprise itself, the development of aquatic product export trade is slow.This paper takes Liaoning Wanrong Trade Co., Ltd. As a research object, through the research of the company's aquatic products...
