国际经济与贸易-广东地区跨境电子商务的发展模式与策略研究论文

广东地区跨境电子商务的发展模式与策略研究【摘要】随着跨境电子商务兴起和发展，传统的贸易方式逐渐不适应经济的快速发展，新兴行业在新经济中崭露头角。广东地区一直有着独到的贸易优势，该地区在全国跨境电子商务的发展上潜力很大，拉动效果明显，外贸水平逐渐优于全国平均水平，试点工作也有很大的进展。在我国跨境电商行业发展的基础上，理解发展模式分析广东地区该行业的发展现状和对比优劣势，针对发展中的问题，进一步研究适合发展该地区跨境电子商务的发展策略，打造贸易产业聚集区，发展跨境电商知名品牌，以国家市场由小到大开拓出跨境电商发展道路，形成跨境电子商务从业人员、企业市场、跨境支付、跨境物流的电子商务一体化系统体系，将广东地区贸易地区的优势充分发挥出来，给我国当前跨境电商行业的发展提供经验和指导。【关键词】广东地区；跨境电子商务；发展建议；策略研究Research on the development mode and strategy of cross-border e-commerce in Guangdong[Abstract] With the rise and development of cross-border e-commerce, traditional trade methods are not adapted to the rapid development of the economy, and emerging industries are emerging in the new economy. Guangdong has been a unique trade advantage, the region in the development of cross-border e-commerce in the country has great potential, driving the effect is obvious, the level of foreign trade is gradually better than the national average, the pilot work has also made great progress. In cross-border electricity industry development in our country, on the basis of understanding the current situation of the development of the industry's development pattern analysis of guangdong area and compare the advantages and disadvantages, aiming at the problems in the development, further research is suitable for the development of the region development strategy of cross-border e-commerce, trade industry, the development of cross-border electricity well-known brands, in markets from small to large carved ...