我国跨境电商发展现状、问题及对策分析——以全球速卖通平台为例【摘要】近几年国际经济发展稳定，各国贸易往来增多，我国跨境电商在当前局势下保持着稳定发展的趋势，在政府政策支持下，我国跨境电商行业市场规模已经位列世界第一，并在我国对外贸易经济扮演着一个极其重要的角色。因此，研究我国跨境电商发展现状以及当前存在的问题对我国促进外贸来说具有重要意义。虽然发展态势良好，但是就目前来说，我国跨境电商有许多问题亟待解决，如售前问题、物流问题、跨境支付安全问题以及售后问题等。针对上述问题，本论文研究我国跨境电商的发展历程、发展现状、存在问题等，具体工作包括利用数据分析法和案例分析法，对具体案例速卖通平台进行研究分析后，发现平台存在商品同质化以及知识产权等问题，进而给我国跨境电商提出相应建议。综上所诉，本论文以速卖通平台为例，研究并分析了我国跨境电商的现状以及存在问题，并提出针对性建议与对策，这些工作对我国跨境电商更加健康稳定的发展具有实际意义。【关键词】跨境电商；全球速卖通；现状；问题；对策China's cross-border e-commerce development status, problems and countermeasures——illustrated by the case of Aliexpress[Abstract] In recent years, the international economy has been developing well, and trade exchanges between countries have increased. China's cross-border e-commerce has maintained a good development trend in the current situation, and under the government's policy support, the market scale of the industry is expanding, becoming an important part of China's foreign trade economy. Therefore, it is important to study the current status of cross-border e-commerce development in China and the current problems. At present, there are still many problems in China's cross-border e-commerce, such as logistics costs, cross-border payment security issues, customs clearance and tax rebates, etc. In response to the above issues, this paper studies the development of cross-border e-commerce in China, the development of the current situation, the existence of...
