国际经济与贸易-中国消费者海外购物行为分析

摘要：自我国改革开放不断深入以来，我国居民的生活水品逐渐提高，随着而来的海外购物消费也水涨船高，目前已成为世界上境外消费最多的国家。中国消费者海外购物的行为一方面展示了我国经济的快速发展，另一方面，消费的流失意味着这将阻碍我国经济的增长。面对这一现实问题，本人在前人的研究基础之上对中国消费者海外购物的行为进行分析。首先分析中国消费者海外购物消费的现状以寻找其海外购物的动因，并进一步针对这一行为中存在的问题提出相应的解决措施，以吸引我国境外消费回流，稳定中国消费市场，促进我国经济健康稳定地发展。关键字：海外购物；现状；动因；问题；措施Abstract: Since the reform and opening up in Chinadeepening since, our country residents living standards gradually improve, withthe overseas shopping consumption is rising. At present, it has become worldconsumption abroad than any other country. Chinese consumer shopping behavioron the one hand shows the rapid development of China's economy, on the otherhand, the loss of consumption means that this will hinder the growth of China'seconomy. Faced with this reality, I based on the foundation of research of thepredecessors on this issue. Firstly, it analyzes the overseas shoppingconsumption status of China's consumer to find its overseas shoppingmotivation, and further in view of the problems existing in this behavior putforward the corresponding measures to solve the problems, to ceiling citedChina's overseas return of consumption, China's consumer market stability, andpromote the healthy and stable development of the economy of our country.Key words: Overseas shopping; current situation;motivation; problems; measures 一、中国消费者海外购物现状据国家旅游局统计，2015 年中国居民出境旅游的人数是 1.2 亿人次，比上一年增长了 12%，中国游客在海外消费金额达到了 1045 亿美元，比上一年增长了16.7%，连续四年成为第一境外消费国。中国游客在海外的消费中，除了必要的食、住、行、游、学之外，都贡献给了“购”，...