京东物流成本控制分析摘要 随着我国经济体制的改革，国民经济不断发展，产业结构也在不断调整，且在科技的不断发展与民众购物消费方式的变化，我国 B2C 电子商务高速发展，而在电子商务高速发展之时，物流成本过高，成为了制约电子商务发展的一大因素，故而本文将以京东为例，探析电子商务物流成本控制问题。文章首先介绍了物流成本及控制、电商物流模式、价值链及战略管理理论等概念，为后文的研究奠定理论基础；其次对京东物流成本的控制现状进行概述，通过数据以分析京东物流成本的控制情况以及在物流成本控制中存在问题及成因；最后提出完善京东物流成本控制的建议。希望本文的研究可以提高京东物流成本控制水平，降低京东物流成本，同时为其他类似电商提供一定的借鉴。关键词：京东；电商；物流成本；成本控制AbstractWith the reform of China's economic system, the continuous development of the national economy, the industrial structure is also constantly adjusted, and the continuous development of science and technology and changes in the way people shopping, China's B2C e-commerce high-speed development, and e- Logistics cost is too high, has become a major factor restricting the development of e-commerce, so this article will Jingdong as an example, to explore e-commerce logistics cost control. This paper first introduces the concept of logistics cost and control, electricity logistics model, value chain and strategic management theory, which lays a theoretical foundation for the later research. Secondly, it summarizes the current situation of logistics control of Jingdong, and analyzes the logistics cost The control situation and the logistics cost control in the existence of problems and causes; Finally put forward the improvement of Jingdong logistics cost control recommendations. It is hoped that the research of this paper can improve the cost control level of Jingdong logistics, reduce the logistics cost of Jingdong, and provide some refere...
