I广东东软学院本科生毕业设计（论文）化妆品行业产品的品牌效应与营销策略——以雅诗兰黛集团为例（ Brand Effect and Marketing Strategy of Cosmetics Industry Products——Taking Estee Lauder Group as an Example ） 内容摘要随着我国居民收入和消费水平的提高，在满足了基本的生存需求以后，人们越来越注重自身的外表和仪容面貌状态，并且逐渐发展成为人们日常生活中不可缺少的一部分。因此人们开始追求美丽和享受带来的满足感。所以对于化妆品的需求也是越来越远频繁和迫切了。本文选择 Estee Lauder 作为成功的品牌管理模型 Estee Lauder 已达到国际高端品牌标准 Estee Lauder 的颜色标签描述。术语（公式，法律规定，行业术语等）3 该公司在美国，欧洲，日本，韩国和其他地区拥有成功的品牌管理经验。我们期盼雅诗兰黛的成功品牌营销能够启发中国化妆品公司。 关键词：化妆品；雅诗兰黛；品牌营销II广东东软学院本科生毕业设计（论文）AbstractWith the improvement of the income and consumption level of Chinese residents, after meeting the basic needs for survival, people pay more and more attention to their appearance and appearance, and gradually develop into an indispensable part of people's daily life. So people began to pursue beauty and satisfaction. So the demand for cosmetics is becoming more frequent and urgent. This article selects Estee Lauder, a successful model of brand management, as the object of inspection. As Estee Lauder has reached the international high-end brand standards, Estee Lauder has successful brand management experience in the United States, Europe, Japan, South Korea and other regions. I hope Estee Lauder's successful brand marketing can inspire Chinese cosmetics companies.Keywords: cosmetics; Estee Lauder; brand marketing1广东东软学院本科生毕业设计（论文）目 录........................................................................................................................................1本科毕业设计（论文）.....................................
