广东东软学院本科毕业设计（论文）国内连锁超市盈利能力研究——以永旺超市为例Study on the profitability of domestic supermarket chains ——Taking Aeon supermarket as an example1广东东软学院本科毕业设计（论文）AbstractNowadays, with the development of economic globalization, with the rapid growth of China's economy, people's consumption capacity is also expanding, which directly reflects the continuous increase of the total retail sales of consumer goods. The rapid development of supermarkets is a typical example. There are two factors for the expansion of supermarket scale. First, with the expansion of the market, enterprises continue to open new stores to increase their turnover. Second, through integration, merger and acquisition, the scale of enterprises will be expanded. In China, supermarkets have developed from 1990s to now and become the mainstream of Chinese retail industry. Facing many competitors in the market, we can take the initiative to grasp the opportunities and challenges, improve our competitiveness and enhance our profitability, so as to be in the leading position in the competition.This paper takes aeon supermarket as the research object to study the profit model of aeon supermarket.First of all, the profit model of the supermarket chain industry and the status quo of the development of the supermarket chain at home and abroad are simply handled, and the current situation of the domestic supermarket chain industry is basically clear.Then the operating conditions of the aeon supermarket to do the further research, with the profit pattern of aeon supermarket compared with several other domestic large supermarket chain brand profit model, aeon supermarkets are thoroughly analyzed the current profit model and ...
