国内外跨境电商平台比较分析

国内外跨境电商平台比较分析国内外跨境电商平台比较分析摘 要随着互联网技术的不断发展，同时也伴随着智能手机和网购消费的兴起，网购逐渐成为了人们首选的购物模式。跨境电商也在网购兴起的浪潮中诞生，网购也成为了广大消费者所选的消费方式，作为实现跨境电商主要载体的跨境电商平台也纷纷出现。而不同的企业在实现跨境电商的运营中也存在着不一样的状况，这与企业的自身状况、物流运作模式的选择等等都有着不可分割的联系。本文选择从跨境电商平台作为研究目标出发，从众多的跨境电商平台中分别选择了亚马逊、阿里巴巴全球速卖通和兰亭集势三个跨境电商平台作为本文的主要研究对象，从平台发展现状、市场细分以及物流运作模式等方面进行相应的研究分析,为我国企业跨境电商运作模式提供选择的方向。关键词：跨境电商；亚马逊；速卖通；兰亭集势；比较北京理工大学珠海学院 2016 届本科生毕业论文Comparative analysis of domestic and foreign cross-border e-commerce platformsAbstractWith the continuous development of Internet technology and the rise of smart phones and online shopping, online shopping has gradually become people's preferred shopping mode. Cross-border e-commerce is also born in the rising tide of online shopping, and online shopping has become the consumption mode selected by consumers. As the main carrier of cross-border e-commerce, cross-border e-commerce platforms have emerged one after another. Different enterprises also have different conditions in the operation of cross-border e-commerce, which is closely related to their own conditions and the choice of logistics operation mode. This article embarks from the cross-border electric business platform, amazon, Alibaba global 2北京理工大学珠海学院 2016 届本科生毕业论文speed sell tong and Lanting collection of potential cross-border electric business platform as the research object, from the platform development present situation, market segmentation and corresponding research analysis of logistics operation pattern a...