目录......................................1.............................................................1...................................................................................1.............1....................1.................................1.....................................2................3.........................3.............................3...........................4.....................4.....................................4.................................................5........................................................................6公共危机事件新媒体传播策略研究 ——以微信传播为例【 摘 要 】随着信息技术的快速发展，新媒体以惊人的速度在壮大，并以前所未有的程度满足了公众参与信息传播的需求，公共危机事件的频繁发生，使新媒体扮演着越来越重要的角色。在传播公共危机事件发生、发展的过程中，新媒体远远优于传统媒体。本文以微信为例，拟从公共危机事件中新媒体传播特点切入，对公共危机事件中新媒体传播现状进行分析，提出存在的问题并深究其原因，进而提出解决问题的策略，以期对微信视角下的公共危机事件中新媒体传播的课题研究有所帮助。【 关键词 】新媒体;公共危机事件;传播策略;微信Abstract:With the rapid development of information technology, new media in growing at an alarming rate, and with unprecedented degree meet the needs of the public participation in information dissemination, the public crisis events occurred frequently, make new media play an increasingly important role. In the spread of public crisis events, the process of development, new media is much better than the traditional media. WeChat, for example, this paper analyzes the characteristics of new media, the public crisis events, analyze the present situation of new media, the public crisis events, put forward existing problems and explore the causes, and put forward the strategy to solve the problem, in order to WeChat under the perspective of new media, the rese...
