广绣的包装视觉设计Packaging visual design of Guangxiu 中文摘要现如今，许多优秀的传统技艺如广绣都面临着传承与发展的问题，不仅如此广绣的刺绣品本无论于广州或于中国都是极具地方特色的优秀文化产品，但现有的广绣包装由于中国风同质化严重、缺乏人情味和地方特色等问题。在商品外观这一决定消费者第一印象的最重要因素上没有很好的把握，导致其产品对消费者吸引力削弱。本文将研究新的广绣包装视觉设计将改善现存于包装视觉上的缺点将传统与现代结合，更好的诠释广绣诠释粤文化诠释中国风。关键词：广绣 中国风 粤文化 传统与现代 包装视觉AbstractNowadays, many excellent traditional techniques, such as Guangxiu, are faced with the problems of inheritance and development. Not only the embroidery products of Guangxiu are excellent cultural products with local characteristics, no matter in Guangzhou or in China, but the existing packaging of Guangxiu is seriously homogenized due to the Chinese style, lack of human feelings and local characteristics. There is not a good grasp of the most important factor that determines the first impression of consumers, which leads to the weakening of the attraction of their products to consumers. This paper will study the new visual design of Guangxiu packaging, which will improve the existing shortcomings of packaging vision, combine the traditional and modern, and better interpret the Chinese style of Guangdong culture.Key words: Guangxiu，Chinese style，Guangdong culture，Tradition and Modernity，Packaging vision目录第一章 广绣的概述............................................11.1 广绣的简介.............................................11.2 广绣的特点.............................................11.3 广绣的发展现状.........................................1第二章 广绣的包装视觉分析....................................22.1 当前广绣的包装视觉分析.................................22.2 我国刺绣类品牌包装视觉存在的问题................
