TT 证券经纪业务营销策略讨论目录摘要 ..............................................................................................................................3ABSTRACT.....................................……。..........................................……，二。.....................41弓}言 .........................................................................................................................6 1.1问题的提出............................................................................................................6 1.1.1 证券经纪业务在券商业务中的地位.............................................................6 1.1.2证券经纪业务营销的背景…..........................................................................7 1.2讨论的目的与意义….............................................................................................82 证券经纪业务理论综述….........................................................................................11 2.1服务市场营销理论...............................................................................................11 2.1.1服务产品概念................................................................................................11 2.1.2服务营销的7P组合................，.. ..................................................................11 2.2国内外讨论现状..................................................................................................123 TT证券经纪业务营销现状分析二，............................................................................14 3.1证券经纪业务的特点...........................................................................................14 3.2证券经纪业务营销的概念与原则.......................................................................15 3.2.1 经纪业务营销概念........................................................................................15 3.2.2经纪业务营销的基本原则二，....................................................................
