大学生创业指导课期末考试创业项目商业计划书 项目名称 : ________________________ 学生:__________________________ 学生学号:__________________________所在班级:__________________________ 城市管理职业学院创业学院 年月格子铺创业计划书目录目录......................................................................21第一章： 店铺描述.....................................................31.11、店铺的宗旨.....................................................31.22、店铺的名称.....................................................31.33、店铺的结构.....................................................31.44、店铺的策略.....................................................31.55、相对价值增值...................................................32第二章：店铺的产品和服务..............................................42.11、主要业务.......................................................42.22、主要服务产品...................................................42.33、售后服务.......................................................43第三章：市场分析......................................................53.11、市场定位、市场规模(市场结构与划分).............................53.22、目标消费群.....................................................53.33、市场优势.......................................................54第五章：竞争分析......................................................65第六章：营销策略与销售................................................65.11、营销计划.......................................................65.22、销售战略.......................................................65.2.11、招商政策：.................................................65.2.22、零售政策：.................................................75.33、分销渠道和合作伙伴.............................................76第七章：财务分析......................................................76.11、创业资金的来源.................................................76.22、资金用途......................................................
