Sep 2024Ad Market Review 中国报刊广告市场简报本报告根据《全国广告资料库》动态数据汇合而成,不代表梅花信息的观点,数据仅供参考。数据采集范围:2007 年 9 月 1 日- 2007 年 9 月 30 日注:报告中“广告总面积”的单位是 平方厘米;“估量广告收入/花费”的单位是 RMB 万元报纸媒体投放概况与排行(前 20 名)排名媒体名称广告主数量广告数量广告总面积估量广告花费1广州日报5521343967,219.3715,391.032成都商报5201077657,193.0111,324.863南方都市报6561528627,737.4910,288.484新闻晨报4821256490,960.067,804.665羊城晚报316654457,978.847,647.666华商报472990567,713.067,599.317现代快报383727280,578.027,419.698辽沈晚报385822322,100.127,351.579深圳特区报354729531,328.497,168.4910北京晚报347758317,364.087,116.9711大河报5071148498,706.846,960.4512精品购物指南293561250,217.166,042.0513今晚报316661462,609.625,832.7114齐鲁晚报344798309,102.655,746.5815周末画报224441388,388.855,563.2216华西都市报415758430,574.515,502.4617京华时报326753296,180.215,131.5818新闻晚报230528206,209.455,116.1619每日新报4411079453,320.215,062.2920半岛都市报4811051373,025.075,048.16杂志媒体投放概况与排行(前 20 名)排名媒体名称广告主数量广告数量广告总面积估 量 广 告花费1时尚伊人75136128,195.465,817.282世界时装之苑92157146,371.155,707.213服饰与美容89141134,976.874,825.074瑞丽伊人风尚90143130,526.204,523.205瑞丽服饰美容6010897,692.613,660.816时尚芭莎(中国时装)71121110,413.063,544.577财宝8011166,761.912,242.908时尚先生748868,334.052,154.339财经8512875,334.971,776.7510嘉人(健美女性)438076,236.671,767.8311时尚健康-女士版315046,572.121,502.0112中国企业家9212071,440.271,386.0813悦己163436,014.661,299.2514三联生活周刊106190106,562.431,227.4415东方航空929962,787.321,196.4016世界经理人(世界经理人文摘)617341,083.131,190.5317居周刊162251190,077.261,134.2818时尚家居626842,516.731,013.4219望525946,584.43977.8020汽车杂志738345,516.49884.05产品类目分析(各前 10 位)1、汽车排名广告主名称广告数量媒体使用数量广告总面积估量广告花费1上海通用汽车有限公司504130264,405.183,774.082一汽大众汽车有限公司378122183,817.862,676....