HowgreatleadersinspireactionHowdoyouexplainwhenthingsdon'tgoasweassume?Orbetter,howdoyouexplainwhenothersareabletoachievethingsthatseemtodefyalloftheassumptions?Forexample：WhyisApplesoinnovative?Yearafteryear,afteryear,they'remoreinnovativethanalltheircompetition.Andyet,they'rejustacomputercompany.They'rejustlikeeveryoneelse.Theyhavethesameaccesstothesametalent,thesameagencies,thesameconsultants,thesamemedia.Thenwhyisitthattheyseemtohavesomethingdifferent?WhyisitthatMartinLutherKingledtheCivilRightsMovement?Hewasn'ttheonlymanwhosufferedinpre—civilrightsAmerica,andhecertainlywasn'ttheonlygreatoratoroftheday。Whyhim?AndwhyisitthattheWrightbrotherswereabletofigureoutcontrolled,poweredmanflightwhentherewerecertainlyotherteamswhowerebetterqualified,betterfundedandtheydidn'tachievepoweredmanflight,andtheWrightbrothersbeatthemtoit。There'ssomethingelseatplayhere。1:17Aboutthreeandahalfyearsago,Imadeadiscovery.AndthisdiscoveryprofoundlychangedmyviewonhowIthoughttheworldworked,anditevenprofoundlychangedthewayinwhichIoperateinit.Asitturnsout,there'sapattern。Asitturnsout,allthegreatinspiringleadersandorganizationsintheworld,whetherit'sAppleorMartinLutherKingortheWrightbrothers,theyallthink,actandcommunicatetheexactsameway.Andit'sthecompleteoppositetoeveryoneelse。AllIdidwascodifyit,andit'sprobablytheworld'ssimplestidea.Icallitthegoldencircle.2:07Why?How?What?Thislittleideaexplainswhysomeorganizationsandsomeleadersareabletoinspirewhereothersaren't.Letmedefinethetermsreallyquickly.Everysingleperson,everysingleorganizationontheplanetknowswhattheydo,100percent。Someknowhowtheydoit,whetheryoucallityourdifferentiatedvaluepropositionoryourproprietaryprocessoryourUSP.Butvery,veryfewpeopleororganizationsknowwhytheydowhattheydo.Andby"why"Idon'tmean"tomakeaprofito"That'saresult.It'salwaysaresultoBy"why,"Imean：What'syourpurpose?What'syourcause?What'syourbelief?Whydoesyourorganizationexist?Whydoyougetoutofbedinthemorning?Andwhyshouldanyonecare?Asaresult,thewaywethink,weact,thewaywec...
