东宝杯企业计划书目录第一章 项目概要1.1企业背景 ·····························································11.2企业简介 ·····························································1 1.2.1市场概貌 ·························································3 1.2.2营销策略 ·························································31.2.3管理计划 ·························································31.2.4财务预测 ·························································31.2.5团队 ·····························································31.3核心产品 ·····························································4第二章 市场分析2.1PEST分析 ··················································82.1SWTO分析 ·················································11第三章 公司战略 3.1市场细分 ···························································13 3.2市场定位和营销策略分析 ············································15 第四章 运营管理 4.1日常经营管理 ·······················································19 4.2人力资源管理 ······················································21第五章 财务管理5.1融资渠道 ·····································...
