目录前言..............................................................3同仁·简析篇....................................................5公司简介:......................................................5【承德】.....................................................5【革新】.....................................................5企业历史:......................................................6创立沉淀文化 (1669——1948)................................6新天地里重振(1954——1997).................................7率先蜕变前进(1997——2001).................................7创新迈向世界(2001——现在).................................7企业曾获荣誉:..................................................8文化传承的使者:.............................................8制度管理的楷模:.............................................9质量保证的践行者:...........................................9创新前沿的领头羊:..........................................10同仁·考绩篇...................................................11探百岁岐黄文化,行同仁逆潮方舟.................................11以仁义礼智信为舵·同仁堂之理念.................................121.核心价值观——仁行天下....................................132.经营哲学——取利于信,重礼重智............................14诚信为本,药德为魂......................................14礼贤下士,礼待顾客......................................14智夺市场................................................153.企业使命——悬壶济世,义行天下............................17以法规筑船之龙骨·同仁堂之内部建设.............................18“家族制”时期..............................................18家族管理脉络图析........................................18“老字号”家族法制......................................18“同仁”之船龙骨更新换代....................................20一、解析同仁堂进展战略..................................21二、内部组织构架........................................22法..........................................................231.《公...