咨询顾问手册（DOC 342页）

顾问咨询指南Consulting Guide本企业进展顾问咨询指南适用于顾问咨询公司。它为顾问咨询公司实施咨询项目提供了详尽的指导。This report is the Business Development Consulting guide to be used by the BSP’s. It sets out the Modules for BSP’s to implement the consulting program.目录TABLE OF CONTENTS背 景 BACKGROUND.....................................................................4了解本指南 UNDERSTANDING THIS GUIDE.................................6八模块企业进展阶梯 THE 8 MODULE BUSINESS DEVELOPMENT LADDER.................................................................9模块一：了解你的企业 MODULE 1: UNDERSTANDING WHAT BUSINESS YOU ARE IN.......................................................10概述 OVERVIEW..................................................................................10主要学习目标 KEY LEARNING OBJECTIVES......................................11工具 TOOLS.........................................................................................12典型的模块一程序 TYPICAL MODULE 1 PROGRAM..........................13需完成的任务 TASKS TO BE COMPLETED..........................................14模块二:了解顾客、市场和产品 MODULE 2: UNDERSTANDING THE CUSTOMERS， MARKETS AND PRODUCTS.................................................................................29概述 OVERVIEW..................................................................................29主要学习目标 KEY LEARNING OBJECTIVES......................................30工具 TOOLS.........................................................................................31典型模块二程序 TYPICAL MODULE 2 PROGRAM..............................33需完成的任务 TASKS TO BE COMPLETED..........................................34模块三:确定商业模式 MODULE 3: DEFINING THE BUSINESS MODEL.............................................................................50概述 OVERVIEW...................................................