Proposal for reshaping the shampoo brand “Venus”ContentsExecutive Summary.................................................................................1Introduction..............................................................................................1Findings and Analysis..............................................................................21. Strengths...........................................................................................22. Weaknesses.......................................................................................23. Opportunities....................................................................................24. Threats..............................................................................................35. Product Strategy...............................................................................36. Advertising plan...............................................................................37. Sales Strategy...................................................................................48. Cost Breakdown (Unit of Measurement: RMB yuan)......................49. Benefits.............................................................................................510. Risks and Management Plans.........................................................5Conclusion.................................................................................................6Executive SummaryDue to the reputation of the product has declined ，the market share of brand “Venus” is continuing to decline. As a result, "Venus" Shampoo Company is facing a serious crisis. The company has a choice of two marketing programs——price cuts or reshape the brand. After the analysis of the market situation and the SWOT analysis of “Venus” Shampoo Company, we decide to adopt the marketing plan of reshaping the brand.“Venus”...
