澳柯玛商贸中心整合行销传播(IMC)企划案目 录目 录.................................................................................................................................................................................................................................................................1前 言.................................................................................................................................................................................................................................................................5行销传播目标.....................................................................................................................................................................................................................................................7第一部分 澳柯玛商贸中心背景分析.........................................................................................................................................................................................................8一、项目概况...............................................................................................................................................................................................................................................9二、开发商背景简介.................................................................................................................................................................................................................................12三、市场环境分析.....................................................................................................................................................................................................................................12四、项目的 SWOT 分析.........................................................................................................................................................................