国产智能手机市场竞争状况研究毕业论文

国产智能手机市场竞争状况讨论摘 要智能手机具有独立的操作系统，像个人电脑一样支持用户自行安装软件、游戏等第三方服务商提供的程序，并通过此类程序不断对手机的功能进行扩充，同时可通过移动通讯网络来实现无线网络接入。在中国智能手机市场，智能手机的普与率还比较低，呈现一种外强弱的局面。由于缺乏核心技术以与品牌方面的优势，因此国产智能手机市场一直为外资品牌所占据。本论文首先从中国的手机市场出发，先分析了中国手机市场的市场容量和竞争状况，继而分析了中国智能手机的现状，然后排列出智能手机竞争的几大要素，并对比分析了外资品牌和国产智能手机在这几个要素之间的差距，对国产智能手机进行了 swot分析，最后提出了国产智能手机应对竞争，缩小差距的解决方法。关键词：中国；手机；智能手机；竞争分析Research on China smartphone market competition situationAbstractSmartphones have independent operating system, like personal computer as support for users to install the software, such as game, third party service providers program through such procedures to mobile phone function unceasingly expanded, while through mobile communication network to realize the wireless Internet access. The penetration rate of smartphone is low in China market. Duing to a lack of core technology and brand advantages, China's smartphone brands is in a weak position. This paper first analysis of the China mobile phone market capacity and competition status, then analyzes the present situation of China's smartphone, enumerate smartphone several elements of competition, and compared the foreign brands and domestic smartphones in the gap between these elements, analyzing the five competitive forces model for the homemade smartphone the swot analysis,, narrowing the solving methods.Keywords:China ； mobile phone; smartphone; competitive analysis目 录论文总页数：15 页1 引言 11.1 课题背景 11.2 课题讨论意义 11.3 课题讨论方法 12 中国手机市场进展状况 22.1 中国手机市场进展历程 22...