目录简介：执行概要····································3一、公司概况 （一）公司起源 ·······························4（二）公司宗旨································5（三）公司灵魂································5（四）公司服务理念····························5二、 市场分析（一）雨伞产业分析····························6（二）地理优势································9（三）我们伞店的优势··························9（四）人口消费分析···························10（五）海南人口结构分析·······················11（六）品牌定位·······························12三、产品介绍（一）主营产品·······························13（二）特色产品······························151、“拐杖伞”2、“暗香系列”3、“懒人系列”4、“满天星系列”（三）兼营产品······························18（四）产品定价······························19四、公司战略（1）创立阶段·······························19（2）转型阶段·······························19（3）进展阶段·······························20 （4）成熟阶段·······························19五、团队管理的组织和运作1、团队人员设置·····························212、团队运作原则·····························213、人才管理·································22六、关键的风险和问题····························22七、营销战略 (一)具体策划······························...
