江西移动整体营销能力提升项目属地化营销模式文件汇编博斐逊企业顾问（深圳）有限公司江西项目组目录目录...................................................21 属地化组织与管理体系..................................51.1属地化管理概述..................................................................................51.2 属地化市场经营组织机构相关职责说明..........................................61.2.1 市场部工作职责...........................................................................................61.2.2 区域营销中心职责.......................................................................................71.2.3 营销策划室职责...........................................................................................81.2.4 集团行业客户管理室职责...........................................................................91.2.5 计费中心职责...............................................................................................91.2.6 数据中心职责.............................................................................................101.2.7 客呼中心职责.............................................................................................101.2.8属地化组织架构图.....................................................................................111.3 属地化区域划分办法........................................................................131.4 属地化客户划分及管理办法............................................................131.4.1 普通客户划分及管理办法.........................................................................131.4.1.1 普通客户划分................................................................................................131.4.1.2 普通客户管理................................................................................................131.4.2 大客户划分及管理办法.............................................................................141.4.3 集团客户划分及管理办法....................................................
