毕业论文浅谈中国酒包装设计的发展与创新

工程大学毕业论文浅谈中国酒包装设计的进展与创新浅谈中国酒包装设计的进展与创新号:0 学生：翠薇指导老师: 钱涛摘要:随着经济全球化的日益加剧，我国酒市场经济得到了迅猛进展，而酒包装设计已经成为一个品牌成败的关键。酒包装设计尽管被归入平面设计的畴，但由于其设计除了在平面上进行以外，还包含有立体形态的设计（如纸盒、容器），它是平面装潢与立体形态设计的有机结合，因此，其设计具有独特性。酒包装设计以它独特的设计语言和形式美感折射出艺术光彩，它在一定程度上改变了人们的生活方式，提升了人们的审美意识。今日酒的消费在一定程度上，已经成为一种文化消费的趋势。随着文化消费圈层的不断扩大，文化消费已经渗透到我们社会生活的各个层面。人们对商品的购买已经不再是单单的有用，而是越来越注重外观的美感。特别是酒这种商品，更是文化和艺术、历史与品味的载体。这就要求我们设计工作者，在设计酒包装时要综合考虑这些元素。要想使我们的酒包装贴近生活，就需要我们对酒包装的设计，进行深化地讨论与发掘。在继承的前提下充分融合时代需求，不断地进展与创新，满足人们对酒这种文化商品的追求。 关键词: 酒包装设计；进展；创新；绿色DISCUSSION ON THE DEVELOPMENT OF CHINESE WINE PACKAGING DESIGN AND INNOVATIONAbstract:With increasing economic globalization, our country market economy got swift and violent development, and the wine packaging design has become the key to the success of a brand. Wine packaging design despite being placed in the category of plane design, but because of its design except in the plane, but also includes a three-dimensional shape design ( such as cartons, containers), it is a plane decoration and three-dimensional shape design organically, therefore, its design is unique. Wine packaging design with its unique design language and aesthetic form reflects the artistic brilliance, which to some extent changed people's way of life, improve people's aesthetic consciousness. Today wine consumption to a certain extent, has become a kind of cultural consumption trend. With the cul...