本科生毕业论文题目：江淮汽车营销策略分析系 部 经济与管理学院 学科门类 经济学 专 业 国际经济与贸易 学 号 0806211109 姓 名 洋 指导老师 翟光红 2012 年 5 月 20 日装订线江淮汽车营销策略分析摘 要在变化越来越快速的中国汽车市场，技术上与产品上的差距在不断缩小，而对于营销趋势的把握、对营销策略的运用已经成为决定竞争成败的关键所在。本文主要运用 4P理论对江淮汽车现行营销策略进行详细的分析，指出其中不足之处并提出了营销策略的相关建议。文章首先对江淮汽车公司进行了简单地介绍，然后分别从产品策略、定价策略、渠道策略与促销策略这四个方面来分析江淮汽车的现行营销策略，指出其在营销策略中的不足之处并提出完善江淮汽车营销策略的建议。中国的汽车产销势必维持稳定的增长态势，营销策略运用的正确与否直接影响到汽车产业的进展。希望对江淮汽车营销策略进行的分析以与建议能够给江淮以与行业其他企业提供一些有价值的帮助。关键词：江淮汽车 营销 4P 营销策略 ABSTRACTThe gap in technical and product in the increasingly rapid changes in China's auto market is shrinking, and the grasp of marketing trends, the use of marketing strategies has become the key to determining the competitive success or failure. In this paper, use of the 4P theory to conduct a detailed analysis of the current marketing strategy of JAC, point out the shortcomings and marketing strategy recommendations. The article first JAC introduced, then these four aspects of product strategy, pricing strategy, channel strategy and promotion strategy to analyze the current marketing strategy of the JAC pointed out the inadequacies of its marketing strategy andproposed to improve the the JAC marketing strategy recommendations.China's automobile production and sales are bound to maintain a stable growth, the marketing strategy for the use of the correctness of a direct impact on the development of the automobile industry. Analysis and recommendations on the JAC marketing strategy,...
