摘 要鹏达体育用品公司是中国最大的体育用品连锁经营公司，自从其进入市场以来，销售额不断攀升，公司信誉也越来越好。本文通过对体育用品行业的竞争进行分析，特别是对鹏达体育用品公司的竞争策略进行分析，具体讨论了鹏达体育用品公司竞争策略和存在的问题，提出了具体解决对策。本文第一章介绍了主要竞争理论；第二章阐述了鹏达公司的历史、组织结构、业务现状、进展；第三章分析了体育用品业的市场环境与行业竞争，通过 SWOT 分析阐述了鹏达体育的竞争优势与劣势；第四章分析竞争对手的状况与鹏达公司的竞争策略；第五章分析鹏达公司的竞争策略中存在的问题；第六章提出解决问题的对策和新的经营策略并提出了具体的解决对策。关键词：竞争策略；领导者；防备策略AbstractThe huge mythical bird reaches the sports is China's largest sporting goods chain management company, since it’s entered the market in Shenyang, sales rising, companies are increasingly good reputation. Based on the competitive sporting goods industry analysis, especially with the huge mythical bird reaches the competitive strategy contrast, A specific study of the Inundates wrestles sporting goods companies a competitive strategy and the problems, and put forward specific proposals to implement.This paper introduced the first chapter the huge mythical bird reaches of competition strategy, and the major role of theory; The second chapter the company's history, organizational structure, operational status, development; Chapter third of the meaning presents the sporting goods industry in the market environment and industry competition; Chapter forth analyzes the situation and competitors strategies and Analysis of fifth impaired sports competitive strategy; Chapter sixth of the solution and the new business strategy and put forward specific recommendations for the implementation. Keywords: Competitive strategy; Leader; Defense strategy目 录鹏达体育用品公司竞争策略讨论引 言随着我国国民经济...
