浅析我国钢铁市场的市场营销策略[论文摘要]：在金融风暴过后，国际经济动荡，钢铁市场价格不稳定。致使各钢铁贸易商损失惨重。随着金融风暴影响的消逝，人民的物质生活水平不断地提高，对居住条件的要求提高，以致房地产行业一片走好，带动着国内钢材市场不断升温。但同时，国外铁矿价格的不稳定，以及国内煤矿事故的频频发生，以致钢贸商处于犹豫的状态，不知道将来的路该怎么走？因此，在本篇论文中，我要分析一下社会的形势，市场的状况，以及将来作为一个钢铁贸易商如何有效的经营，如何进展，收复失地。即主要通过对以往和当前的钢材市场状况了解，和当前钢材价格走势的分析，以及对当前钢材市场的 swot 分析，探究出今后钢贸商的市场营销进展战略以及营销策略的变化。[关键词]：钢贸商;金融危机; SWOT; 市场营销策略 [Abstract] In the financial turmoil, the international economic turmoil, the steel market price instability. Cause the iron and steel traders suffered huge losses. With the passage of the financial turmoil, the people's material living standards improve, improve the living conditions of demand, resulting in a properly take the real estate industry, led the domestic steel market has been heating up. But at the same time, instability in domestic iron ore prices, and domestic coal mine accidents occur frequently, resulting in steel trade business in the state of hesitation, not sure how to get the road? Therefore, in this paper, I want to analysis of the social situation, market conditions, and future as a steel trader how to effectively operate, how to develop, recover lost territory. That is mainly on the past and current understanding of steel market conditions, and the current steel price trend analysis, as well swot analysis of current steel market, steel trade to explore the future development of business marketing strategies and marketing strategy changes. [Key words]steel trade and business; financial crisis;swot; marketin...
