房地产市场网络营销的发展和创新的研究

PAGE \* MERGEFORMAT I北京理工大学珠海学院 2020 届本科生毕业论文房地产市场网络营销中的发展和创新的研究 PAGE \* MERGEFORMAT I北京理工大学珠海学院 2020 届本科生毕业论文摘要 我国房地产行业在经过高速发展时期以后现在增速已经逐渐放缓，房地产市场日趋成熟。伴随着房地产行业企业的不断增多，房地产行业，面临的竞争越来越激烈，房地产企业要想在激烈的市场竞争中取胜，面临着比以往更多的挑战。在互联网高速发展的背景下，房地产市场营销模式，也出现变化。网络营销作为一种新的营销方式，为房地产市场的发展注入了活力。网络营销在给房地产销售和交易带来极大便捷的同时，也对房地产企业提出了新的要求。本文通过对我国房地产市场网络营销的发展现状，以西宁市 A 房地产有限公司公司为例展开分析，总结我国房地产市场销售，在发展过程中存在的问题，并针对出现的问题，提出对策建议。关键词：房地产市场 网络营销 发展现状 策略 PAGE \* MERGEFORMAT I北京理工大学珠海学院 2020 届本科生毕业论文AbstractAfter a period of rapid development, the growth rate of China's real estate industry has gradually slowed down, and the real estate market has become increasingly mature. With the increasing number of real estate enterprises, the real estate industry is facing more and more fierce competition. If the real estate enterprises want to win in the fierce market competition, they are facing more challenges than before. In the context of the rapid development of the Internet, the real estate marketing model has also changed. As a new marketing method, Internet marketing has injected vitality into the development of the real estate market. Network marketing brings great convenience to real estate sales and transactions, but also puts forward new requirements for real estate enterprises. Through the analysis of the current situation of the development of network marketing in China's real estate market, taking Xining a company as an example, this paper summarizes the...