【摘要】 随着当今社会的发展，人们现在对于新闻媒体的关注更加密切起来。据调查发现，大家现在都更习惯于通过新闻媒体来了解社会新闻与社会生活。随着媒体行业的发展，人们对于播音主持人这一行业的要求越来越高，进而这个行业的竞争压力也越来越大。为了让受众群体更好的接收信息，作为一个播音主持人，除了要具备自身的个人能力外，亲和力也是必不可少的一个重要方面。本文就通过阐述播音主持以及在此过程中所表现出来的亲和力概念，在亲和力对播音主持的作用方面进行了一些分析，并提出了相关便于提高亲和力的方法，希望能够有效地提升播音主持人的自身魅力，进而促进播音主持行业的良好发展。 【关键词】 播音主持 亲和力在播音主持中的作用 提升亲和力的方法 【Abstract】 With the development of today's society, people are becoming more and more concerned about the news media. According to the survey, people are more accustomed to the news media to understand social news and social life. With the development of the media industry, people's demands for the broadcasting host industry are getting higher and higher, and the competition pressure in this industry is increasing. In order to make the audience better receive information, as a broadcasting host, in addition to having personal ability, affinity is also an important aspect. This paper expatiates and displayed in the process of broadcasting and hosting the affinity of concepts, in terms of affinity to the role of broadcasting and hosting some analysis, and put forward some method to improve the affinity of, hope to be able to effectively improve the broadcasting its own charm, then promote the development of the industry of broadcasting and hosting. 【Key Words】 Broadcasting Affinity plays a role in broadcasting and hosting Ways to improve your affinity. 目录绪论........................................................................1论文主体................................................
