摘 要诚实守信是中华民族的优良的传统美德，也应该是各行各业的行为准则之一然而，由于我国的广告法律法规的不健全和一些明星的道德缺失等原因，广告业频频出现明星虚假宣传的事件，给消费者和广告业的整体发展带来巨大的损失
明星代言广告诚信问题的缺失关系到社会的方方面面，本文主要讨论我国明星广告代言的现状，存在的一些问题，并找出解决问题的措施
关键词 ： 明星代言；广告业；诚信缺失AbstractHonest and trustworthy is the Chinese nation's fine traditional virtues, also should be one of the behavior criterion of all walks of life
However, due to the lack of sound and the lack of some stars of the advertising laws and regulations in our country, the advertising industry has frequently appeared in the event of star false propaganda, and has brought huge losses to the whole development of the consumer and the advertising industry
This paper mainly discusses the status quo of China's star advertising endorsement, some of the problems, and find out the solution to the problem
