目 录摘 要....................................................................................................................IAbstract.....................................................................................................................II引 言...................................................................................................................11 个人理财业务相关理念.......................................................................................31.1 个人理财业务概念.......................................................................................31.2 个人理财产品的概念...................................................................................32 沈阳市建行个人理财业务发展现状分析...........................................................42.1 沈阳建行个人理财业务的介绍...................................................................42.2 沈阳建行个人理财业务的种类和特点.......................................................52.3 沈阳建行个人理财业务的运营模式...........................................................73 中国建行在沈阳市个人理财业务的发展问题....................................................83.1 企业透明度较低...........................................................................................83.2 市场竞争力下降...........................................................................................93.3 企业客户粘性低.........................................................................................104 优化沈阳市建行个人理财业务的策略..............................................................114.1 健全管理监管机制.....................................................................................114.2 推进企业品牌创新.....................................................................................114.3 提升客户服务质量.....................................................................................11结 论........................................................
