I摘 要随着体验经济时代的到来以及旅游业进入大众化时代，对于体验旅游的研究日益兴起；同时也促使市场生产更多满足游客体验的旅游产品。本文主要目的在于通过分析福州罗源湾海洋世界景区的体验旅游产品的现状，为景区的体验旅游产品的改进以及未来发展提出倡议，生产更多受旅游者欢迎的体验旅游产品，占据市场的竞争优势。本文首先综述前人在体验旅游领域的研究成果与现今国内体验旅游发展的背景；其次简单阐述体验旅游体验旅游产品的概念与现状，现代旅游者旅游需求的转变；再通过归纳福州罗源湾海洋世界景区的现有体验旅游产品的优势与劣势进行综合分析，对景区的体验旅游产品的现状不足之处提出修改建议以及产品的未来发展提出倡议。关键词：体验旅游；体验旅游产品；福州罗源湾海洋世界IIABSTRACTAs experience economy unfolds and tourism industry popularizes, studies of tourism experience has gradually increased. This will also encourage market to offer products that meet the needs of tourists. The main idea of this paper is giving advice about how to improve the products and how the product future development may goes, by analyzed the present tourism experimental products of FuZhou luoyuanwan Ocean World. Then promote the company to produce more popular tourism experimental products and earn more competitive edge. This article first summarizes previous studies of tourism experience and current development in tourism experience. Then it gives a brief introduction of tourism experience, the idea of tourism experimental products and their current state in the market, and modern tourists' different demand. Next strengths and shortcomings of tourism experimental products of FuZhou luoyuanwan Ocean World is to be analyzed. Finally, I will give constructive criticism to help solve the existing problems in the products, and for their sustainable development.Key words: tourism experience; tourism experimental products; FuZhou luoyuanwan Ocean WorldIII目 录1...
