I低成本下的企业多元化战略研究内 容 摘 要纵观现代企业发展史，当企业发展到一定阶段时，为了避免单一经营的风险，许多企业都会采用多元化的战略来为自己带来更广阔的的市场和开拓出新的市场，这在大型企业的成长中占据着重要的地位。不论国内外，许多家企业都曾实施过多元化的战略并取得了成功，其中著名的企业就包括：中信、海尔、三星和苹果等。当然值得一提的是，也有许多企业因为错误的选择了多元化战略而导致失败。事实上，纵观全球企业的发展，大多数的企业在选择了多元化发展战略后都并未取得成功。因此，研究如何正确的实施多元化战略是具有一定的实践与理论意义的。基于上述观点，本文将从在企业已采用了成本领先战略的前提条件出发，对企业如何实施多元化战略进行研究分析，同时通过对相关研究资料的收集及分析，以达到探索问题和解决问题。关键词：多元化战略；成本领先战略；企业发展；战略管理IIResearch on Diversification Strategy of Enterprises under Low CostAbstract Throughout the history of modern enterprise development, when an enterprise develops to a certain stage, in order to avoid the risk of a single operation, many enterprises will adopt a diversified strategy to bring themselves a broader market and open up new markets. The company occupies an important position in its growth. No matter at home or abroad, many companies have implemented diversified strategies and achieved success. Among them, famous companies include: CITIC, Haier, Samsung and Apple. Of course, it is worth mentioning that there are also many companies that fail due to the wrong choice of diversification strategy. In fact, looking at the development of global companies, most companies have not succeeded in choosing a diversified development strategy. Therefore, it is of practical and theoretical significance to study how to implement the diversification strategy correctly.Based on the above point of view, this article will proceed from the prerequisites that the enterprise has...
