1.0 Background information1.1 Case overview1.2 Current situation2.0 Objectives and problems definition2.1 Objectives2.2 Problems definition2.3 New strategy2.4 Mission2.5 Vision2.6 Commission2.7 Project deliverables3.0 Project activities3.1 Group constitute3.2 Project scope3.3 Project preconditions3.4 Intermediate products and outcomes4.0 Project Organization4.1 Personal data4.2 Quality control4.3 Cost and benefits4.4 Risk analysis1.0 Background information1.1 Case overviewMímisbrunnr was founded in 1967 in Sweden by Anders Sjöberg and his two oldest sons, Vilgot and Ingvar, in Skinnskatteberg, Sweden. From the family legend, he knew that there was a spring which could provide Sjöberg family owned for generations with hot water for healing. But it was only in 1967 that he realized it might be peoples' lives. He started at his neighbors bottling water and walks into supermarkets in the area. He noticed that people enjoyed the therapeutic effect of the water and the number grew nationwide till he possessed a 0. 6 % market share in 2009. The Danes believed in the therapeutic effect of the Mímisbrunnr water and prefered to driving a long way for it. This fact lighted up a spark in Anders and he decided to start make a business with Danmark and provide Danish with the miraculous healing water near the border.1.2 Current situationThe water of Mímisbrunnr AB is pumped from 1,500 meters depth, and the company believes their water is therapeutic for people. They name after their bottle water JOLA, which is one of VALKYRIES. They have four sizes of bottle-0.3L, 0.5L, 1L and 1.5L. And the water from the source is being transported via a closed-pipe system to the production site, and the process is not complex be...
