The Advantages and Disadvantages of Digital MarketingAbstractDigital Marketing can be defined as all marketing efforts using electronic devices/internet with various digital media and marketing tactics where you can communicate with potential customers who spend time online. There is a variety of access for potential customers to be able to see your offer, such as Website, Blog, Social Media (Instagram, Whatsapp, Line, etc.). From some of the access that they will communicate to you.In the digital marketing world, you can make potential customers interested in your offer. You can create advertisements, email marketing, online brochures, and more. and also many impacts of digital marketing on our environment and life.Key words: digital e-commerce; marketing; advantages and disadvantagesContent1. Introduction...................................................................................................................11.1 Research background........................................................................................11.2 Significance and Purpose..................................................................................12. Theoretical support......................................................................................................22.1 Digital Marketing Tactics and Examples..........................................................22.2 Search Engine Optimization (SEO)..................................................................22.3 Pay-Per-Click (PPC)...........................................................................................22.4 Marketing Automation........................................................................................32.5 Email Marketing..................................................................................................32.5.1 SEO manager............
