The Influence of New Media Development

北京理工大学珠海学院 2020 届本科生毕业论文The Influence of New Media Development on Apple's marketingThe Influence of New Media Development on Apple's MarketingAbstractThe development of new media has a great impact on the marketing strategy of enterprises. Compared with traditional media, new media has a wider spread and faster speed, which is loved by many consumers. Many companies have begun to focus on investing in new media marketing strategies. Among them, Apple, as one of the world's most famous smart product companies, has also increased its emphasis on new media marketing strategies. This article takes the marketing strategy under the background of Apple's new media development as the research object to study the problems existing in Apple's marketing. Then put forward related opinions and suggestions to improve the effectiveness of Apple's marketing and increase Apple's sales Keywords: new media; Apple; marketing; media development; electronic devicesPAGE \* MERGEFORMATII北京理工大学珠海学院 2020 届本科生毕业论文PAGE \* MERGEFORMATII北京理工大学珠海学院 2020 届本科生毕业论文新媒体发展对苹果营销的影响摘 要新媒体的发展对企业的营销策略有很大的影响。与传统媒体相比，新媒体传播范围更广，传播速度更快，受到很多消费者的喜爱。许多公司已经开始专注于投资新媒体营销策略。其中，苹果作为全球最著名的智能产品公司之一，也越来越重视新媒体营销策略。本文以苹果新媒体发展背景下的营销策略为研究对象，研究苹果营销中存在的问题。然后提出相关的意见和建议，以提高苹果营销的有效性，增加苹果的销售额。 关键词：新媒体;苹果;销售;媒体发展;电子设备PAGE \* MERGEFORMATII北京理工大学珠海学院 2020 届本科生毕业论文ContentsAbstract.........................................................................................................................I摘 要..............................................................................................