The Rhetorical Art of English Commercial Advertisements in Language广告英语语言的修辞艺术

The Rhetorical Art of EnglishCommercial Advertisements in Language广告英语语言的修辞艺术 年 月 日 Contents Abstract in English …………………………………………………………………… 3Abstract in Chinese …………………………………………………………………… 31. Introduction ………………………………………………………………………… 42.basic knowledge of advertisements ………………………………………………… 42.1 classification of advertisements …………………………………………………… 52.2 Objectives of commercial advertisements ………………………………………… 52.2.1 Attract attention ………………………………………………………………… 52.2.2 Arouse interests ………………………………………………………………… 62.2.3 Get action …………………………………………………………………………62.3 General Features of English Commercials ………………………………………72.3.1 Briefness……………………………………………………………………………72.3.2 Affability ………………………………………………………………………… 82.3.3 Creativity ………………………………………………………………………… 82.3.4 Daintiness……………………………………………………………………………83. Generalization of Rhetoric Art in Commercial Advertisement ………………………93.1 What’s Rhetoric? ……………………………………………………………………93.2 Factors Influence Rhetoric Application …………………………………………… 93.3 Why Approaching Rhetoric with Commercial advertisement …………………… 104. Rhetoric Devices Applied in Commercials …………………………………………114.1 Lexical Rhetoric ……………………………………………………………………11 4.1.1 Coinage and Anagrammatic Spelling …………………………………………11 4.1.2 Borrowed Words …………………………………………………………… 12 4.1.3 Spoken English ………………………………………………………………134.1.4 verbs and Adjectives …………...