本科论文Abstract Education is the foundation of a country. With the development of economy and the improvement of people's living standard, education has been paid more and more attention. Especially in the Internet era, online education has achieved rapid development with its advantages of convenience, individuation and diversified forms. In recent years, all kinds of network education and training institutions emerge at the right moment, the industry competition is increasingly fierce. In order to improve the core competitiveness of the enterprise brand, the enterprise attaches great importance to using different marketing strategies to establish partnership with consumers, improve customer loyalty, so as to create greater value for consumers. This paper takes VIPKID as an example to study the marketing strategy of online education by analyzing the development of online education.Starting from the analysis of VIPKID's marketing environment and marketing strategy,looking for effective strategies for VIPKID online education in terms of product, price, channel and promotion. Identifying existing problems and deficiencies, and putting forward corresponding improvement Suggestions, so as to promote VIPKID online education to adopt more mature social marketing strategies in the face of market competition, win the support of customers, and improve its competitiveness.Key words: Online education，VIPKID，Marketing strategy本科论文目 录前 言....................................................................................................................................................11 绪论..................................................................................................................................................21.1 研究背景和意义.....................
