退货物流讨论及对策分析摘 要随着新的环境法规的产生和产品退货现象的日益严重，对退货物流的讨论也日渐受到了企业界和学术界的重视，但大部分的讨论是从市场营销的角度在产品设计阶段对营销策略的分析，侧重于对整个产品生命周期的讨论，真正从物流角度的思考比较欠缺。本文旨在从物流的角度对退货物流进行深化探讨，通过进行实地调查讨论以及搜集退货实例的资料，对退货物流做出了定义和分类，分析了退货物流在中国的现状及存在的问题，对退货流程及其关键点控制做出了分析，进而提出了为解决退货物流中存在的问题应实行的相应对策：建立退货管理信息系统、集中退货中心管理，以及提高退货再利用率。本文最后说明了对于国内大部分物流管理水平不高的企业来讲，最基本的减少退货成本的方法就是做好正向物流管理。关键词：退货物流；退货管理信息系统；集中退货中心AbstractWith the creation of new environment laws and the phenomenal increase of return goods, the research of return goods is paid attention to by the business circles and academia day by day, but most research are in the analysis on marketing tactics of design phase of the products in terms of marketing, laying particular emphasis on the study on life cycle of whole product, really the thinking in terms of logistics is relatively deficient.This text aims on the deep discussion in return logistics from the point of logistics, through making investigations and collecting the materials of instance of return goods on the spot, make define and classification to return logistics, analyze return logistics current situation and existing problem in China and the procedure and key control. And then analyzed the corresponding countermeasure in order to solve the problem of return logistics: set up the management information system of return goods, center management of return goods, and then concentrate on how to improve the utilization ratio. Finally, this text proved that the most basic method of redu...
