AE 特效在电视栏目包装中的应用研究 摘要:电视栏目的包装对于节目的形象起着画龙点睛的作用,富有震撼力的画面和音效能先行吸引观众的注意,所以各地电视台对节目包装的重视程度也与日俱增,投入和制作水平也大幅度的提高。本身包装就是电视栏目发展的主要手段之一,而包装的质量会直接影响到栏目的收视率。本文对电视栏目包装的概念分析和未来创意制作出发,结合当前大环境以及现有的发展进行研究。关键词:片头;电视栏目;包装;现状Research on the application of AE in TV program packagingAbstract:The packaging of the TV column plays an important role in the image of the program. The powerful picture of Heyin's performance first attracted the attention of the audience. Therefore, the attention of local TV stations to the packaging of the program has also increased day by day, and the level of investment and production has also been greatly improved.. This packaging body is one of the main means for the development of TV columns, and the quality of packaging will directly affect the ratings of columns. In this paper, the concept analysis and future creative production of TV column packaging, combined with the current environment and existing problems to carry on the study.Key words:Title; TV columns; Packaging; Present situation目录引言....................................................................11 电视栏目包装概述.......................................................11.1 电视栏目制作背景.....................................................11.2 栏目片头设计意义.....................................................21.3 栏目片头的特点.......................................................22 电视栏目的前期分析.....................................................22.1 电视栏目包装的艺术特色...............................................22.2 栏目包装的构思制作步骤...............................................32.3 技术分析...........................................