AcknowledgmentsThanks for giving me this chance to achieve this paper and to make a conclusion for my four years’ university education. Through writing this paper, I have acquired more knowledge than I supposed.My sincere thanks are due to my supervisor，Ms. Zou Qiangzhen, for helping me to clarify my minds and strengthen the depth of my thinking.Here, I also want to give my thanks to other teachers and my classmates who gave me much help. Thank you!AbstractPersuasion is a powerful communication method. People study the persuasion strategy from many aspects, like rhetoric, advertising and so on. Pragmatics provides a new orientation for the research on persuasion strategy. Using pragmatics to analyze the persuasion strategy can improve the skills of persuader, and help persuader to use persuasion strategy in a better way. This paper used literature review method to summarize the relationship between film and pragmatics, as well as the relationship between persuasion and pragmatics. Then, this paper analyzed the persuasion strategy in the film The Day After Tomorrow using the method of induction and exemplification from the perspective of pragmatics, especially in Co-operation Principles, and the contexts of the film. This paper applies pragmatics as well as context to study persuasion strategy in The Day After Tomorrow in order to make readers understand the deep meaning of the film and improve their ability of appreciation. Moreover, it is expected to wield pragmatics theory in daily life and make contributions to the connection of the theory and practice.Key Words: persuasion; persuasion strategy; pragmatics; The Day After Tomorrow摘 要劝说是一种强有力的交际手段，人们对劝说策略的研究涉及了很多方面：修辞学，广...
