APP（中国）在企业社会责任下的绿色营销战略摘要：随着全球经济的飞速发展，资源的耗竭和环境的污染问题也日益严重环境问题所引起的可持续发展开始成为人类的共识。企业作为经济发展中的微观主体，不仅是参与社会经济活动的基本单位，更是参与环境保护的行动中重要的成员。而造纸企业，更是环境污染中的重要源头，如何调整自身的经营管理，迎接这个“绿色”挑战，成为当今社会十分关注的问题。本文针对企业绿色可持续发展这个热点问题，基于当前国内外关于绿色营销理论的研究，对 APP（中国）目前所实施的绿色营销策略进行了深入、全面的分析，并挖掘出 APP（中国）在绿色营销方面存在的问题，结合中国经济的发展特点，提出了 APP（中国）在中国的社会责任下实施绿色营销的基本策略，并构建出系统性的企业绿色营销体系。关键词： APP；绿色营销；社会责任APP (China) in corporate social responsibility of green marketing strategyAbstract: Deteriorating global environment, environmental issues has caused the unprecedented attention of people, sustainable development is increasingly becoming the consensus. As the basic unit of social and economic activities, the perpetrators of efficient use of resources, industrial pollution sources, environmental protection leader corporate, will perform their duties, how to meet this serious "green" challenges in society today issues of common concern by every member. The development of this hot issue for the corporate green, green marketing theory and strategy of APP (China), a more comprehensive and systematic study, its theoretical significance and practical application of China's enterprises to seek sustainable development in today's Green Wave a useful reference for. The modern theory of sustainable development, on the basis of domestic and foreign enterprises green, combined with the general process of APP (China) Marketing Management, a systematic study of APP (China) Green Marketing System, made in China basic policy framework...
