目 录摘要................................................................................................................................1前言................................................................................................................................2一、华为手机的环境分析............................................................................................2（一）宏观环境分析.............................................................................................21.经济环境.......................................................................................................22.人口环境.......................................................................................................23. 政治法律环境..............................................................................................24.科学技术环境...............................................................................................3（二）微观环境分析.............................................................................................31.企业...............................................................................................................32.顾客...............................................................................................................33.竞争者...........................................................................................................3二、华为手机的营销模式............................................................................................3（一）体验式营销.................................................................................................3（二）差异化策略.................................................................................................4（三）细节营销.....................................................................................................5二、华为手机在营销方面出现的问题........................................................................5（一）虚假营销问题......
