锦秀嘉苑项目策划方案的编制目录摘要..................................................................................................................................................1Abstract.............................................................................................................................................11、 绪论..........................................................................................................................................21.1 研究背景.............................................................................................................................21.2 研究目的及意义.................................................................................................................42、 相关理论研究..........................................................................................................................52.1 房地产营销的概念.............................................................................................................52.2 4P 营销理论........................................................................................................................63、 锦秀嘉苑项目介绍...................................................................................................................83.1 项目概况.............................................................................................................................83.2 项目规划思想.....................................................................................................................83.3 项目定位分析.....................................................................................................................93.3.1 客户定位..................................................................................................................93.3.2 项目形象定位..........................................................................................................93.3.3 市场定位.......................
